THE LATEST NEWS ABOUT RESUMES
In late September, in Portland, Maine, I attended the annual conference of the National Resume Writers Association, of which www.affordable-resumes.com is a member. This is the premiere association for resume writers, keeping us current in our field. There were over 100 members from all regions of the country. I want to share the three most valuable things that I learned, and how those things can be incorporated into the resume that you, we, or someone else may draft for you.
For some time now, legend was that the average resume reader would be expected to take between only 30 seconds to 1½ minutes to give a resume a first look. Well, how times have changed! That time has now been reduced to from 30 seconds to 3 to 7. Seconds.
With all of the technological devices created to make our lives run more smoothly, we’ve run out of time. What does this mean for you, when considering your resume: It means that the first half of the first page of the resume has to “grab” the reader--immediately. How is anyone expected to find a way to catch a readers attention, when they’re speed reading? They have to do what they can before the Big Gong takes them off the stage. You must perform. Quickly. Get a CAR.
No, not that one.
You must tell a story, within those 3-7 seconds available. Speaking fast would help, in person, but the reader is likely reading faster than those disclaimer announcers on our television commercials for drugs. A CAR is a way of telling a story. And here is the plot:
C -- What was the crisis?
A -- What action did you take to handle the crisis?
R -- What was the result? Did you save the day? You better had, or you don’t have a story to tell.
Describing the mundanities of your existence is boring. We know what a dishwasher does. We know what a teacher who teaches third grade does, too. And a Systems Manager or Network Administrator is also likely to bore the reader to death itemizing the [BORING!] things they did on a day to day basis.
What did you do on your job to make your position exciting for you! Think about it, so you can tell the reader! The resume reader doesn’t want to know so much what you did on the job. Any Google Search of jobs, or visits to indeed.com, or sites like careerbuilder.com will help you understand what’s expected of you in your job title.
So, think hard before you write one word about what you did on your day at work. You will bore the Evelyn Wood resume reader within a nano-second. How did you add value to your employer and in what way? Selling a widget is great, but is there a way you broke new ground in selling those widgets? That’s where your creativity should be most focused. What you did that improved the workplace, brought more money in, or turned something around, etc., is essential.
“Branding” statements can also be very important in making your resume stand out from the crowd. Such a statement can be your philosophy regarding your job, position or profession, etc.; the branding statement can be created from a superb recommendation that you achieved, or a marvelous evaluation statement. If you have a great one, or more than one, incorporate those into your resume.
The things we learned at the conference were invaluable and will enhance our ability to transform the lives of our clients in bringing life to their employment history. The trick will be how to keep it short, but full of the proper keywords, yet tell a story. Whew!
You have your work cut out for you. Or we have our work cut out for us, in helping you!
